SAWO is a significant business platform for meeting and effective exchange of information. Besides prestigious competitions, the fair is known for demonstrations, conferences and interesting presentations.
This year, International Fair of Work Protection, Fire-Fighting and Rescue Equipment hosted over 300 exhibitors from almost 30 countries. The exhibitions of the leading Polish brands, as well as prominent producers from all over the world covered an area of 5000 m2 and were visited by over 5000 professionals.
SAWO fairs are famous for their diverse agenda created in cooperation with private, public and scientific institutions, associations and media partners. We would also like to mention that our exhibition has been acknowledged with the „Acanthus Aureus” award at this year’s SAWO Fair.
The awards are given for the best expression of the marketing strategy of the company through the exhibition. “We are pleased that our company has been awarded Acanthus Aureus statuette for the best designed and the best marketing strategy implementing stand during Sawo 2016. The award pleases us enormously because it is the culmination of our long preparation to the exhibition, where we presented our latest collections. We know that the aim of the contest was to distinguish the best architectural and graphical solutions, which support direct communication with The Client and highlight the positive image of the company, which we have been trying to accomplish for almost 25 years. The statuette handed by the jury was a significant hint that our marketing actions are done in a modern and rational way and our marketing strategy is effective.” – highlighted Hanna Pieścińska, the director of SARA and chief coordinator of preparations related to SAWO.